Log In

Register

Recover Password

2020 Market Research Analysts and Marketing Specialists Salary Guide

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Market Research Analysts and Marketing Specialists Salary

Salary

$63.8K

Growth

20%

Bright Outlook

Bright

Green

No

Market Research Analysts and Marketing Specialists Job Description

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Also known as:

Market Research Consultant, Market Research Specialist, Business Development Specialist, Market Researcher, Client Service and Consulting Manager, Demographic Analyst, Marketing Research Coordinator, Market Research Analyst, Communications Specialist, Market Analyst

How Much Do Market Research Analysts and Marketing Specialists Make ? 2020

Percentile 10% 25% 50% (Median) 75% 90%
Annual Wage $34,350 $46,800 $63,790 $89,580 $122,630
Hourly Wage $16.51 $22.50 $30.67 $43.07 $58.96

How Much Do Market Research Analysts and Marketing Specialists Make ? 2020

Percentile
10%
25%
50% (Median)
75%
90%
Annual Wage
$34,350
$46,800
$63,790
$89,580
$122,630
Hourly Wage
$16.51
$22.50
$30.67
$43.07
$58.96

Market Research Analysts and Marketing Specialists Tasks

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Measure and assess customer and employee satisfaction.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Monitor industry statistics and follow trends in trade literature.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Direct trained survey interviewers.
  • Develop and implement procedures for identifying advertising needs.

What Activities Do Market Research Analysts and Marketing Specialists Do?

  • Prepare research reports.
  • Analyze consumer trends.
  • Analyze consumer trends.
  • Conduct surveys in organizations.
  • Establish business management methods.
  • Measure effectiveness of business strategies or practices.
  • Gather organizational performance information.
  • Analyze market conditions or trends.
  • Analyze market conditions or trends.
  • Gather organizational performance information.
  • Analyze industry trends.
  • Monitor business indicators.
  • Discuss business strategies, practices, or policies with managers.
  • Supervise employees.
  • Develop business or market strategies.

Typical Market Research Analysts and Marketing Specialists Knowledge?

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

What Are Typical Market Research Analysts and Marketing Specialists Abilities?

  • Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
  • Deductive Reasoning - Using rules to solve problems.
  • Oral Expression - Communicating by speaking.
  • Written Expression - Communicating by writing.
  • Oral Comprehension - Listening and understanding what people say.
  • Fluency of Ideas - Coming up with lots of ideas.
  • Written Comprehension - Reading and understanding what is written.
  • Information Ordering - Ordering or arranging things.
  • Speech Clarity - Speaking clearly.
  • Category Flexibility - Grouping things in different ways.
  • Near Vision - Seeing details up close.
  • Problem Sensitivity - Noticing when problems happen.
  • Mathematical Reasoning - Choosing the right type of math to solve a problem.
  • Originality - Creating new and original ideas.

What Are Typical Market Research Analysts and Marketing Specialists Skills? 2020

  • Writing - Writing things for co-workers or customers.
  • Reading Comprehension - Reading work-related information.
  • Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
  • Active Listening - Listening to others, not interrupting, and asking good questions.
  • Speaking - Talking to others.
  • Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
  • Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
  • Active Learning - Figuring out how to use new ideas or things.

What Are Typical Market Research Analysts and Marketing Specialists Interests?

  • Conventional - Occupations related to Conventional interests frequently involve following set procedures and routines. They include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
  • Enterprising - Occupations with Enterprising interests frequently involve starting up and carrying out projects. Many involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Investigative - Occupations with Investigative interests frequently involve working with ideas, and require an extensive amount of thinking. They often involve research and figuring out problems mentally.

What Is The Projected Employment For Market Research Analysts and Marketing Specialists ? 2020

Location 2018 Employment 2028 Employment Percent change Annual projected job openings
United States 681,900 821,100 20% 90,700

What Is The Projected Employment For Market Research Analysts and Marketing Specialists ? 2020

Location
2018 Employment
2028 Employment
Percent change
Annual projected job openings
United States
681,900
821,100
20%
90,700

What Is The Required Market Research Analysts and Marketing Specialists Education & Experience? 2020

  • Bachelor's degree
  • No work experience
  • No on-the-job training

Market Research Analysts and Marketing Specialists Schools ?

School Program Name Location Length / Graduates
Abilene Christian University Marketing/Marketing Management, General Abilene, TX 4 years: 35
Abraham Baldwin Agricultural College Marketing/Marketing Management, General Tifton, GA 2 years: 4
At least one but less than two years: 6
Academy of Art University Consumer Merchandising/Retailing Management San Francisco, CA 2 years: 1
4 years: 8
Adelphi University Marketing/Marketing Management, General Garden City, NY 4 years: 27
Adrian College Marketing/Marketing Management, General Adrian, MI 4 years: 35
Aims Community College Marketing/Marketing Management, General Greeley, CO 2 years: 14
Less than one year: 11
Alabama A & M University Marketing/Marketing Management, General Normal, AL 4 years: 8
Alabama State University Marketing/Marketing Management, General Montgomery, AL 4 years: 10
Alamance Community College Marketing/Marketing Management, General Graham, NC 2 years: 1
Albany State University Marketing/Marketing Management, General Albany, GA 4 years: 13

Market Research Analysts and Marketing Specialists Schools ?

School
Program Name
Location
Length / Graduates
Marketing/Marketing Management, General
Abilene, TX
4 years: 35
Marketing/Marketing Management, General
Tifton, GA
2 years: 4
At least one but less than two years: 6
Consumer Merchandising/Retailing Management
San Francisco, CA
2 years: 1
4 years: 8
Marketing/Marketing Management, General
Garden City, NY
4 years: 27
Marketing/Marketing Management, General
Adrian, MI
4 years: 35
Marketing/Marketing Management, General
Greeley, CO
2 years: 14
Less than one year: 11
Marketing/Marketing Management, General
Normal, AL
4 years: 8
Marketing/Marketing Management, General
Montgomery, AL
4 years: 10
Marketing/Marketing Management, General
Graham, NC
2 years: 1
Marketing/Marketing Management, General
Albany, GA
4 years: 13

Market Research Analysts and Marketing Specialists Jobs Near Me .

Job Title Company Location Date Posted Federal Contractor

Market Research Analysts and Marketing Specialists Jobs Near Me .

Market Research Analysts and Marketing Specialists 2020 Salary Guide By State

Common Careers