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2021 Market Research Analysts and Marketing Specialists Salary Guide

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Market Research Analysts and Marketing Specialists Salary 2021

Salary

$65.8K

Growth

18%

Bright Outlook

Bright

Green

No

How Much Do Market Research Analysts and Marketing Specialists Make 2021?

Percentile 10% 25% 50% (Median) 75% 90%
Annual Wage $35,380 $48,040 $65,810 $93,030 $127,410
Hourly Wage $17.01 $23.10 $31.64 $44.73 $61.26

How Much Do Market Research Analysts and Marketing Specialists Make 2021?

Percentile
10%
25%
50% (Median)
75%
90%
Annual Wage
$35,380
$48,040
$65,810
$93,030
$127,410
Hourly Wage
$17.01
$23.10
$31.64
$44.73
$61.26

What Do Market Research Analysts and Marketing Specialists Do?

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Also known as:

Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

  • Prepare research reports.
  • Analyze consumer trends.
  • Analyze consumer trends.
  • Conduct surveys in organizations.
  • Establish business management methods.
  • Measure effectiveness of business strategies or practices.
  • Gather organizational performance information.
  • Analyze market conditions or trends.
  • Analyze market conditions or trends.
  • Gather organizational performance information.
  • Monitor business indicators.
  • Analyze industry trends.
  • Discuss business strategies, practices, or policies with managers.
  • Supervise employees.
  • Develop business or market strategies.

Market Research Analysts and Marketing Specialists Job Outlook

Location 2019 Employment 2029 Employment Percent change Annual projected job openings
United States 738,100 868,400 18% 84,200

Market Research Analysts and Marketing Specialists Job Outlook

Location
2019 Employment
2029 Employment
Percent change
Annual projected job openings
United States
738,100
868,400
18%
84,200

Market Research Analysts and Marketing Specialists Schooling & Experience

  • Bachelor's degree
  • No work experience
  • No on-the-job training

Market Research Analysts and Marketing Specialists Schools

School Program Name Location Length / Graduates
Abilene Christian University Marketing/Marketing Management, General Abilene, TX 4 years: 13
4 years: 36
Abraham Baldwin Agricultural College Marketing/Marketing Management, General Tifton, GA 2 years: 3
Academy of Art University Consumer Merchandising/Retailing Management San Francisco, CA 2 years: 1
4 years: 4
Adelphi University Marketing/Marketing Management, General Garden City, NY 4 years: 19
Adrian College Marketing/Marketing Management, General Adrian, MI 4 years: 31
Aims Community College Marketing/Marketing Management, General Greeley, CO 2 years: 14
Less than one year: 17
Alabama A & M University Marketing/Marketing Management, General Normal, AL 4 years: 12
Alabama State University Marketing/Marketing Management, General Montgomery, AL 4 years: 12
Alamance Community College Marketing/Marketing Management, General Graham, NC 2 years: 0
Albany State University Marketing/Marketing Management, General Albany, GA 4 years: 17

Market Research Analysts and Marketing Specialists Schools

School
Program Name
Location
Length / Graduates
Marketing/Marketing Management, General
Abilene, TX
4 years: 13
4 years: 36
Marketing/Marketing Management, General
Tifton, GA
2 years: 3
Consumer Merchandising/Retailing Management
San Francisco, CA
2 years: 1
4 years: 4
Marketing/Marketing Management, General
Garden City, NY
4 years: 19
Marketing/Marketing Management, General
Adrian, MI
4 years: 31
Marketing/Marketing Management, General
Greeley, CO
2 years: 14
Less than one year: 17
Marketing/Marketing Management, General
Normal, AL
4 years: 12
Marketing/Marketing Management, General
Montgomery, AL
4 years: 12
Marketing/Marketing Management, General
Graham, NC
2 years: 0
Marketing/Marketing Management, General
Albany, GA
4 years: 17

Market Research Analysts and Marketing Specialists Jobs .

Job Title Company Location Date Posted Federal Contractor
2022 Intern- IBM Corporate Communications IBM New York, New York 09/19/2021 Yes
2022 Product Manager (INTERN) Zoom San Jose, California 09/19/2021 Yes
2022 Summer Internship - Marketing Texas Capital Bank Austin, Texas 09/19/2021 No
Account Executive, Market Retail Comcast Bethesda, Maryland 09/19/2021 Yes
Account Manager-eCommerce The Walt Disney Company Celebration, Florida 09/19/2021 Yes
Adobe Associate Partner, Go-To-Market Leader (Distribution)) IBM Research Triangle Park, North Carolina 09/19/2021 Yes
Adv Fin Analytics Lead Consultant - Revenue Home Lending Cap Mkts Wells Fargo Saint Louis, Missouri 09/19/2021 Yes
Adv Fin Analytics Lead Consultant - Revenue Home Lending Cap Mkts Wells Fargo West Des Moines, Iowa 09/19/2021 Yes
Adv Fin Analytics Lead Consultant - Revenue Home Lending Cap Mkts Wells Fargo Charlotte, North Carolina 09/19/2021 Yes
Adv Fin Analytics Lead Consultant - Revenue Home Lending Cap Mkts Wells Fargo Minneapolis, Minnesota 09/19/2021 Yes

Market Research Analysts and Marketing Specialists Jobs .

Location

New York, NY Philadelphia, PA Chicago, IL San Francisco, CA Seattle, WA Atlanta, GA Los Angeles, CA Boston, MA Pittsburgh, PA Charlotte, NC Austin, TX Columbus, OH Minneapolis, MN Virtual, USA Washington, DC Houston, TX Dallas, TX San Diego, CA Phoenix, AZ Tampa, FL Salt Lake City, UT Miami, FL Denver, CO Mountain View, CA Minnetonka, MN Harrisburg, PA Bethesda, MD Louisville, KY Columbia, SC Santa Clara, CA San Jose, CA Raleigh, NC Orlando, FL Newark, NJ Nashville, TN Jacksonville, FL Indianapolis, IN Eden Prairie, MN Dover, DE Topeka, KS Sandy, UT San Antonio, TX Salem, OR Research Triangle Park, NC Portsmouth, NH Plano, TX Newport, RI Memphis, TN Madison, WI Las Vegas, NV Juneau, AK Jersey City, NJ Honolulu, HI Fargo, ND Cincinnati, OH Charleston, WV Carlsbad, CA Boise, ID Birmingham, AL Billings, MT Bellevue, WA Baltimore, MD Armonk, NY Arlington, VA Albuquerque, NM West Palm Beach, FL Troy, MI Trenton, NJ Seal Beach, CA Sacramento, CA Richmond, VA Reno, NV Remote, USA Portland, OR Peoria, IL Overland Park, KS Oklahoma City, OK Ogden, UT Montpelier, VT Manchester, NH Little Rock, AR Lincoln, NE Lexington Park, MD Lebanon, KS Jackson, MS Green Bay, WI Greeley, CO Everett, WA El Segundo, CA Des Moines, IA Culver City, CA Cleveland, OH Cheyenne, WY Celebration, FL Brooklyn, NY Bridgeport, CT Brentwood, TN Boulder, CO Bay Area, CA Annapolis, MD Anchorage, AK Alpharetta, GA Albany, NY Yuma, AZ York, PA Yakima, WA Woods Hole, MA Windsor Locks, CT Winchester, KY Wilmington, DE Wichita, KS Wichita Falls, TX Westwood, MA Westhampton Beach, NY Westfield, MA West Des Moines, IA Warren, MI Warner Robins, GA Wallops Island, VA Wailuku, HI Waco, TX Vienna, OH Vicksburg, MS Vancouver, WA Van Nuys, CA Vallejo, CA Valdosta, GA Valdez, AK Umatilla, OR Tysons Corner, VA Twentynine Palms, CA Tulsa, OK Tullahoma, TN Torrance, CA Tooele, UT Tomah, WI Toledo, OH Tobyhanna, PA Titusville, FL Texarkana, TX Terre Haute, IN Taylor, MI Tacoma, WA Syracuse, NY Sunnyvale, CA Sumter, SC Stennis Space Center, MS Starke, FL St. Petersburg, FL St. Joseph, MO St Louis, MO Springfield, OH Springfield, MO Springfield, MI Spring Lake, NC Spokane, WA Southern Pines, NC South Portland, ME Sioux Falls, SD Sioux City, IA Silverdale, WA Sierra Vista, AZ Sharonville, OH Sedgwick, KS Schenectady, NY Savannah, GA Sardinia, OH Saratoga Springs, NY San Luis Obispo, CA San Angelo, TX Saint Louis, MO Roswell, GA Rome, NY Rogers, AR Rocky Hill, CT Riverside, CA Riley, KS Ridgeland, MS Rhode Island, USA Rensselaer, NY Redmond, WA Rapid City, SD Radford, VA Pueblo, CO Prince George, VA Portland, ME Port Washington North, NY Petaluma, CA Pensacola, FL Peabody, MA Pawcatuck, CT Pascagoula, MS Panama City, FL Oxnard, CA Ontario, CA Omaha, NE Olathe, KS Odon, IN Oceanside, CA Oak Ridge, TN Norwalk, CA North, SC North Smithfield, RI North Miami Beach, FL North Las Vegas, NV North Kingstown, RI Norfolk, VA Niagara Falls, NY Newburgh, NY New Orleans, LA New London, NC New Castle, DE Natick, MA Mount Clemens, MI Montgomery, OH Monterey, CA Mobile, AL Minot, ND Milwaukee, WI Milton, FL Milan, TN Miami Beach, FL Metairie, LA Meridian, MS Meridian, ID Menlo Park, CA Melbourne, FL Mechanicsburg, PA Mcalester, OK Mashpee, MA Marysville, CA Martinsburg, WV Martinsburg, PA Marietta, GA Maple Grove, MN Mansfield, OH Los Fresnos, TX Long Beach, CA Lompoc, CA Livermore, CA Lincoln, MA Lewisville, TX Lemoore, CA Lees Summit, MO Leavenworth, KS Las Cruces, NM Lansing, MI Landover, MD Lancaster, SC Lakehurst, NJ Kokomo, IN Kohler, WI Kodiak Island, AK Knoxville, TN Knob Noster, MO Klamath Falls, OR Kingsville, TX Kingsport, TN Kings Bay, GA King Of Prussia, PA Killeen, TX Key West, FL Kent, WA Kekaha, HI Kansas City, MO Johnstown, PA Jefferson, NY Jamaica, NY Jacksonville, NC Jacksonville, AR Irvine, CA Indian Island, WA Indian Head, MD Huntsville, AL Hill Afb, UT Herlong, CA Helena, MT Hayward, CA Havelock, NC Hattiesburg, MS Harrison, MI Harlingen, TX Hardin, KY Hanahan, SC Hampton, VA Half Moon Bay, CA Grissom Arb, IN Great Lakes, IL Great Falls, MT Granite City, IL Grand Prairie, TX Grand Forks, ND Goldsboro, NC Glenview, IL Glendale, AZ Glen Allen, VA Gila Bend, AZ Getzville, NY Fresno, CA Frederick, MD Fort Worth, TX Fort Wayne, IN Fort Walton Beach, FL Fort Stewart, GA Fort Smith, AR Fort Gordon, GA Fort Drum, NY Fort Dodge, IA Fort Campbell, KY Flagstaff, AZ Fallon, NV Fairfield, CA Fairborn, OH Fairbanks, AK Enid, OK Elizabeth City, NC El Paso, TX El Centro, CA Edwards, CA Edinburgh, IN East Point, GA Eagan, MN Durham, NC Duluth, MN Dublin, CA Dothan, AL Devens, MA Detroit, MI Detriot, MI Del Rio, TX Dayton, OH Davenport, IA Daleville, AL Dahlonega, GA Cumberland, NC Crane, IN Corpus Christi, TX Coralville, IA Concord, NH Concord, CA Columbus, MS Columbus, GA Columbia, MD Colts Neck, NJ Colorado Springs, CO Clovis, NM Chula Vista, CA Chesapeake, VA Cherry Hill, NJ Charlottesville, VA Chantilly, VA Chambersburg, PA Carlisle, PA Cape May, NJ Cape Canaveral, FL Burlington, VT Burlington, NJ Burbank, CA Brunswick, ME Brunswick, GA Brownwood, TX Bridgewater, NJ Bowling Green, VA Bourne, MA Bossier City, LA Blackstone, VA Biloxi, MS Bernalillo, NM Bellevue, NE Belleville, IL Beaufort, SC Bayview, ID Baton Rouge, LA Barstow, CA Barbourville, KY Bangor, ME Augusta, GA Atlantic City, NJ Arnold, MO Anniston, AL Altus, OK Alexandria, VA Albany, GA Alamogordo, NM Abilene, TX Aberdeen, SD Aberdeen, MD Yorktown Heights, NY Worden, MT Woonsocket, RI Woodlawn, MD Westlake, TX West Chester, OH Wayne, PA Waltham, MA Virginia, USA Tinley Park, IL Thousand Oaks, CA The Woodlands, TX Tempe, AZ Tallahassee, FL Stamford, CT Springfield, IL South San Francisco, CA Solon, OH Scottsdale, AZ Schaumburg, IL Santa Fe, NM Sandy, Utah, UT San Juan, PR San Francisco Bay Area, CA San Bruno, CA Saint Paul, MN Roseland, NJ Roanoke, VA Renton, WA Providence, RI Princeton, NJ Powell, OH Portage, MI Playa Vista, CA Pierre, SD Parsippany, NJ Olympia, WA Odessa, TX Northbrook, IL Newport News, VA Newport Beach, CA New York, IL Needham, MA Montgomery, AL Mission Viejo, CA Minneapolis-St. Paul-Bloomington, MN Michigan, USA Medford, MA Mclean, VA Manhattan, NY Lowell, MA Laurel, MT Lake Buena Vista, FL Kalamazoo, MI Jericho, NY Jefferson City, MO Irving, TX Illinois, USA Illinois, USA Holland, MI Highlands Ranch, CO Hartford, CT Greenville, TX Greensboro, NC Grand Rapids, MI Gaithersburg, MD Fremont, MI Frankfort, KY Foster City, CA Farifield, NJ Fairfax, VA Eugene, OR Englewood, CO Endicott, NY East Lansing, MI Dublin, OH Danville, PA Connell, WA Columbia, WA Cleveland, TN Charleston, SC Chandler, AZ Centreville, VA Centennial, CO Carson City, NV Camas, WA Buffalo, NY Bismarck, ND Berkeley, MO Berkeley, CA Beaverton, OR Augusta, ME Astoria, NY Amherst, NY
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Company

General Dynamics Information Technology General Dynamics Information Technology General Dynamics Information Technology General Dynamics Information Technology General Dynamics Information Technology Humana Thermo Fisher Scientific Comcast Facebook Facebook Wells Fargo IBM Deloitte UnitedHealth Group Intuit Citigroup FocusKPI Inc. Conduent KPMG Willis Towers Watson JPMorgan Chase The Walt Disney Company Henkel GENERAL MOTORS LLC PNC The Gap, Inc. Amazon Corporate LLC BlackRock Federal Reserve System Sysco The Boeing Company CVS Health Charles Schwab Compass Group, North America Fisher Investments Company Intel Marsh & McLennan Cos Nestle PwC The GEL Group, Inc. The NPD Group, Inc. United Airlines Visa Barclays CVS Health CVS Health City National Bank Embraer Empire Merchants Metro Fitch Group Inc Kohler Co. Marsh & McLennan Companies RR Donnelley Robert Half Rushmore Loan Management Services SALESFORCECOM INC Siemens Stryker T-Mobile USA, Inc. TRC Environmental Corp. The Social Element Victory Packaging Zoom ADP ARAMARK Advanced Systems Group Alliant Credit Union Altarum Institute AmTrust Financial Services, Inc. AmTrust Financial Services Amer Sports Company Amgen AutoZone, Inc. AvalonBay Communities Bank of America Bitdefender Boise State University Boston Globe Media Partners Bravo Consulting Group, LLC Bridge Investment Group, LLC Brookdale Senior Living Campbell Ewald Cargill Carter's/OshKosh Chipotle Mexican Grill Citizens Bank Cline Davis & Mann Convivial Brands ELC Inc Corner Alliance Corteva Agriscience Crate & Barrel DoSomething.org Dole Packaged Foods Fellowes Fiserv Flatiron School FranklinCovey GREY GLOBAL GROUP LLC GUARDIAN Geisinger Health System General Electric General Motors LLC General Motors General Motors Giant Eagle Google HRPivot Healogics, Inc Hersha Hospitality Management LP Immigration and Customs Enforcement Industrial Color Internal Revenue Service Intersport Investors' Property Services (IPS) JBS USA JLL L3Harris LITHKO CONTRACTING, LLC. LPK Brands, Inc. Lone Wolf Technologies MAG Aerospace MVPindex McKinsey & Company Michigan State University(MSU) Mobile Health Molina Healthcare National Science Foundation Naylor Association Solutions Nexstar Media Group Nike Northwestern Memorial Healthcare OneMain Financial PDI Panduit Corporation Parsons Corporation Patent and Trademark Office PepsiCo Corp Redi-Mail / RediData Ricoh Americas Corporation SDSU Research Foundation SOS International LLC Schwan's Company Seegrid Shell Simpson Thacher & Bartlett LLP Skillsoft Sony Pictures Entertainment Tantus Technologies, Inc. Target Teledyne Technologies Texas Capital Bank The Boston Consulting Group The Boston Consulting Group The W W Williams Company, LLC Touro College U.S. Secret Service UKG (Ultimate Kronos Group) UPS Univar USA Inc. University of Alaska University of Miami Varian Medical Systems Vertafore Waste Connections Whirlpool Corporation Winston & Strawn LLP dragonboat Inc. rue21
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Job Title
Company
Location
Date Posted
Federal Contractor
IBM
New York, New York
09/19/2021
Yes
Zoom
San Jose, California
09/19/2021
Yes
Texas Capital Bank
Austin, Texas
09/19/2021
No
Comcast
Bethesda, Maryland
09/19/2021
Yes
The Walt Disney Company
Celebration, Florida
09/19/2021
Yes
IBM
Research Triangle Park, North Carolina
09/19/2021
Yes
Wells Fargo
Saint Louis, Missouri
09/19/2021
Yes
Wells Fargo
West Des Moines, Iowa
09/19/2021
Yes
Wells Fargo
Charlotte, North Carolina
09/19/2021
Yes
Wells Fargo
Minneapolis, Minnesota
09/19/2021
Yes

Market Research Analysts and Marketing Specialists Salary Guide 2021

Common Careers